"To change the face of landscaping on the Southern California Coastal Plain by introducing new breakthroughs in plant hybridizing, growing techniques and irrigation technology. Outrageously beautiful results can be achieved when acting upon possibilities that will shape the future of landscaping and the way we use our resources in a precise and conscientious manner."
"Making Drought Tolerant Not Look Drought Tolerant"
"It's Colorlicious when our drought tolerant gardens look much more beautiful than water loving gardens"
"Keeping our local ecosystems intact while saving large sums of water"
We work hard to always attain a beautiful outcome working out all the details big and small for each project we are involved in. Our base principals of hard work, integrity, communication, and innovative thinking drive us in everything we do. Always striving to get better and learn more each day - we love what we do and it shows!
Darren Eminian, Owner/Operator of Colorlicious
Hidden Valley Hibiscus
Charles and Cindy Black who own and run HVH are pioneers in the hybridizing community here in Southern California. Not only that but they are two fantastic, hard working people that we have been fortunate enough to get to know for many years now. Thanks to the incredible dedication it has taken Charles and Cindy over the last 20+ years to reinvent the exotic hibiscus industry we now have the ability to create incredibly beautiful drought tolerant landscapes here on the Southern California Coastal Plain.
They have been key partners in helping us develop and define the inputs needed to successfully grow these amazing plants outdoors so that we may now offer our services professionally. It says a lot when you know you have to do something right and not take any short cuts which meant over an additional decade of disciplined, time consuming work to rework exotic hibiscus into plants that are much more than just pretty blooms to be admired as a specimen while ignoring the plant.
It is this same work ethic and patient approach that we strive for at Colorlicious and the results speak for themselves.
I have spent the last 5 years experimenting with how to successfully grow exotic hibiscus outdoors year round here in Southern California. Just a handful of people had even dared to plant them in ground back then being tropical plants they have no defense against freezing temps and are notorious for being a challenging plant to grow without controlled conditions like a greenhouse. Countless hours of hard work, experimenting with many different hybridizer's creations, tracking results and trying a multitude of variations and tweaks I have found a way to successfully grow exotic hibiscus outdoors year round. That means healthy, strong lush plants that bloom throughout the seasons. I am not aware of too many other plants that can bloom year round and that is not even considering the drought tolerant aspect.
I discovered that once these plants are established they do their best when they do not get a lot of water. I was blown away by this and realized that what we have here is the perfect match for our severe drought and climate conditions on the coastal plain from Santa Barbara to the border. Once you classify them in the category of drought tolerant - now you are talking about a whole new paradigm in Southern California landscaping.